Home Message service NFL: Roger Goodell sends rallying cry to staff ahead of ‘historic moment’ as Prime deal begins

NFL: Roger Goodell sends rallying cry to staff ahead of ‘historic moment’ as Prime deal begins

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NFL Commissioner Roger Goodell issues rallying cry to his staff ahead of ‘historic moment in NFL history’ as Amazon Prime’s $13.2 billion exclusive football deal Thursday night begins

  • Roger Goodell says league is ‘breaking new ground’ with Amazon deal
  • The media and tech giant will broadcast 15 regular season games over the next 11 years
  • The Chiefs take on the Chargers in a tantalizing divisional clash later tonight

Ahead of Thursday’s game between the Chargers and Chiefs — the first NFL game to be shown exclusively on a streaming service — NFL Commissioner Roger Goodell sent a rallying message to his aides to commemorate the opportunity.

The Chargers’ trip to Kansas City is one of 15 regular-season games this season to be exclusively streamed on Amazon Prime, marking the start of an 11-year, $13.2 billion deal.

And the importance of this is not lost on Goodell.

Roger Goodell hailed the start of the exclusive partnership as a “historic moment”

“Tonight’s game between the Chargers and Chiefs airing exclusively on Amazon Prime marks a historic moment in NFL history, and you’re all a part of it,” Goodell said, according to a memo obtained by the New York Post.

“Just as we broke new ground by teaming up with cable partner ESPN in 1987, adding a fourth broadcast partner in FOX and a satellite partner in DirecTV in 1994, we are breaking new ground tonight with our first game on Amazon Prime.

“I am confident that our partnership with one of the most innovative media companies in the market will benefit our fans and our business in general.”

Amazon has partnered with the league to broadcast 11 Thursday Night games since 2017, but it took over the entire package from Fox, which had it from 2018.

The exclusive deal with Amazon was originally scheduled to start in 2023, but the company and the NFL announced in May 2021 that it would start a year earlier than planned.

Travis Kelce had 295 receiving yards and two touchdowns in two games against the Chargers last year

Travis Kelce had 295 receiving yards and two touchdowns in two games against the Chargers last year

Goodell continued his upbeat tone as he ended his post.

“Tonight’s game is also emblematic of what makes the NFL successful – our willingness to test new ideas, innovate and work to always improve,” he said.

Amazon aired a 2020 Week 16 Saturday game between the 49ers and the Cardinals that was viewed by approximately 11.2 million total viewers and had an average viewership of 4.8 million minutes.

Similar numbers could be in store for Thursday’s game, as the divisional clash between San Diego and Kansas City will feature two of the sport’s best quarterbacks, Justin Herbert and Patrick Mahomes.

Both teams have won their Week 1 matches and are currently 1-0.

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