“In other words, the more restrictive the country, the worse the levels of investment in local content,” Muller said.
“When thinking about how to regulate investment in local content, it’s really important to pay close attention to the design of such a plan.”
According to the report, four major streaming services – Netflix, Nine Entertainment’s Stan, Disney and Amazon Prime – invested $629 million in Australian and Australia-related content for the year 2020-21. Paramount+ was not included as it had not entered Australia at this point.
The report’s consumer survey showed that 73% of Australians consider it important that their streaming, or TV, services provide Australian content, and 58% are satisfied with the amount of local content on their service. streaming. It also showed that 40% of viewing time with streaming services was local content.
The Frontier Economics report surveyed 1,107 internet users in Australia. Around 15% said these streaming services did not provide enough local content, compared to 58% who were satisfied with the amount of local content provided.
These local and international streaming services have urged the federal government to abandon plans that would require them to create a number of local programs, warning that this would have unintended consequences and make the cost of production unpleasant.
The Morrison government first proposed a scheme to encourage streaming services to invest in local content earlier this year. New Communications Minister Michelle Rowland has said she will press ahead with plans to regulate the amount of revenue from local content streaming services.
In June, Australian actors, directors, screenwriters and producers launched the Make it Australian campaign to lobby the government to ensure streaming services have minimum levels of investment in Australian content.