If you want to get your messages across, you send an SMS NOT an email. Here are the latest stats on why.
- 1 in 3 consumers check their SMS notifications within one minute of receiving an SMS.
- More than half of consumers (51%) respond to an SMS within 1 to 2 minutes.
- More than half of consumers check their text messages 11 or more times a day.
- On an average day, consumers check their text messages more than any other app on their phone.
- In 2022, 70% of consumers have chosen to receive text messages from businesses.
- 61% of consumers say they want to be able to text back to a business.
- In 2022, 55% of companies send SMS to their customers.
- The majority of companies report SMS click-through rates between 20-35%. 60% of business owners who send text messages to customers plan to increase their text message creation budget in 2022.
What are response rates like when zooming in on text versus email?
Consumers largely respond to an email within hours (35%), and for 16% of consumers, the response can take an entire day or more.
When you look at text response rates, that time drops dramatically. More than half of consumers (51%) respond to a text message within 1-2 minutes, and 33% respond within 5-10 minutes. These statistics bode very well for companies interested in using two-way messaging to build stronger relationships with customers, prospects, and employees.
Consumers open their text messages far more frequently than their emails, and 98% of those text messages aren’t just opened, they’re read..
According to the survey results, 53% of consumers check their text messages 11 or more times a day, and only 29% of consumers check their emails at the same rate. Additionally, consumers are more likely to have to push notifications enabled for both SMS and email notifications.
With digital marketing channels like social media, you might have the best marketing message in the world, but algorithms only show your content to a fraction of your followers.
And with email, you can spend a lot of time on design and copy that ends up in a spam folder or just gets ignored. This is why SMS marketing is the ultimate medium. They are easy to send and are almost always read by your audience.
Customer receptivity to SMS marketing is increasing more and more each year. In 2021, 62% of consumers subscribed to receive business text messages. In 2022, 70% of consumers subscribe to SMS marketing, indicating a 12% year-over-year growth in opt-in rates.
The majority of consumers (55%) are currently subscribed to receive text messages from 1-5 companies, primarily for things like shipping notifications, appointment/booking reminders, special offers, and promo codes.
Overall, consumers are most likely to receive text messages from businesses in e-commerce and retail (52%), followed by healthcare (49%), banking/finance (47% ) and travel (26%). E-commerce and retail work hand-in-hand with SMS for things like order notifications, shipment tracking, sales/promotions, and post-purchase reviews.
E-commerce businesses are seeing 98% open rates and 36% click-through rates because consumers can quickly and easily find special offers in their text messages.rather than sifting through websites, email inboxes, and social media feeds to find the best sellers.
Additionally, younger generations are turning to SMS shopping options with the brands they trust the most, removing the need for traditional mobile payment. 20% of Gen Z consumers say they are likely to use a text to shop feature that allows them to make a purchase from a business directly via text.
At the same time, consumers are likely to subscribe to text messages from hospitals, doctor’s offices, or medical clinics to receive helpful reminders about appointments, prescriptions, test results, and bills. The attention of healthcare staff can then shift from administrative tasks to patient care.
Majority of consumers value two-way conversations with businesses––61% of consumers say they want to be able to text a business back primarily for things like appointments, event reservations and reminders, and customer service.
Surprisingly, baby boomers want to text businesses more than any other generation! When consumers are asked “how would you like to contact a business when you have a question,” the largest proportion (41%) respond by text message, followed by 35% by email and 23% by phone.
Consumers appreciate mobile messaging support because it’s both responsive and convenient.
Where emails and phone calls can have longer than life delays, SMS allows consumers to quickly contact businesses with minimal disruption to their days. In 2021, 42% of business owners and digital marketers texted their customers using a text messaging service. By 2022, 55% of businesses are using SMS marketing with their customers, indicating a 27% annual growth in SMS adoption.
To boot, 60% of business owners who text their customers plan to increase their SMS marketing budget in 2022, in part because they see their opt-in rates increase as well as higher conversion rates. strengths related to integrated marketing campaigns that include SMS.
According to survey results, 1 in 3 consumers check their SMS notifications within one minute of receiving an SMS, and 85% of consumers check their SMS within 1-5 minutes of receiving an SMS. When it comes to age differences, younger generations are the quickest to check their text messages throughout the day.
44% of Gen Z consumers check their text notifications within one minute of receiving a text, 27% faster than the national average.
About the Author
Dave Charles, President RESULTS Media Inc.
Mobile: +1 289 242 8313.
E-mail: [email protected]